Hyundai undercuts to overtake Maruti in a bid to take the Pole Position

Hyndai Xcent launched at aggressive prices

Hyundai has launched its sub 4 meter sedan today starting at Rs.4.66lacs for petrol and Rs.5.56lacs for diesel version….the base petrol model cuts Maruti desire by Rs.20000 and Honda Amaze by Rs.33000.

The diesel is priced Rs.22000 cheaper than Dzire and Rs.41000 cheaper than Amaze.

It’s a very important segment clocking 18000-25000 per month.

Given the runaway success for Grand i10 on which Xcent is based this could be another successful model from Hyundai stable.

The petrol version also comes with AT option.

With Hyundai offering class leading features and premium appeal of Honda at Maruti prices they are now becoming very confident with publicly talking about the goal to overtake Maruti in India – certainly a threat in urban markets.